According to a new report, Apple is to introduce an iPhone trade-in program in a bid to help push sales of the iPhone 5. This is being made possible with a little bit of help from wireless distribution specialist Brightstar. If this is true then this could potentially be great news for those looking to get their hands on the latest iPhone model.
The iPhone is one of the most expensive smartphones on the market and naturally the latest iPhone 5 is the dearest. Many people are holding off on purchasing the iPhone 5 because it is around eight months old at this stage but Apple thinks otherwise and with Brightstar on board to help with their exchange program, Apple will be looking to get as many iPhone 5s into people hands before the next generation model arrives later this year.
The shelf life of the iPhone seldom exceeds twelve months and with WWDC just around the corner, consumers know that getting an iPhone 5 at this point in time could see it trumped in a matter of just a few months. Apple is however hoping that with the trade-in program, people will decide to get their hands on a newer device.
As always, Apple hasn't officially stated that this is what they plan to do but with WWDC only a couple of days away, we won't have long to wait to find out anyway. What's your take on this, do you think that in-store trade ins will help increase the demand for a device that is edging close to its sell by date? Let us know in the comments.